Step 1: Workshop
Understanding the Opportunity
Goal: Identify where employee advocacy fits in your business.
- Assess current marketing efforts & content effectiveness.
- Define key targets: Sales, budget allocation, recruitment, brand awareness.
- Understand the company structure: Who are your employees? What's your current marketing approach?
- Explore why Employee driven content > AI-generated content.
- Inspiration session: Real examples of advocacy success stories.
Outcome: A clear blueprint of how Employee Advocacy can benefit your business.
Goal: Implement a structured advocacy program.
- Identify the right tools to save time & money
- Establish KPI's to meassure success & and optimize content.
- Create mission, vision & channel strategy for employee-led content.
- Shifts from ads to people-powered marketing (reducing costs).
Outcome: Your advocacy program in set-up & ready to launch.
Step 2: Setup
Building the Foundation
Step 3: Management
Scaling & Sustaining
Goal: Run a long-term, sustainable advocacy program
- Continuous optimization & strategy updates.
- Content & engagement managed by experts (you outsource to us)
- Performance tracking & reporting to ensure ROI.
- Long-term strategy for authentic, cost-effective brand growth.
Outcome: A fully managed advocacy system that drives ongoing impact.
