The New Frontier of Marketing is People

Employfluence • March 7, 2025

Not Cutting Through?

Whether it’s driving sales, communicating key company messaging, or hiring top talent, standing out on social media is becoming increasingly difficult—and expensive. Businesses are investing larger budgets into paid media, hiring third-party influencers, or, in many cases, resorting to generic AI-generated content. But the key to true engagement isn’t found in ads or algorithms.


Its Time to Add People Power!

People are more interested in other people than the companies they work for. Whether it’s shortening the sales pipeline, amplifying corporate messaging, or attracting top-tier talent, businesses are sitting on an untapped resource: their own employees. Employee advocacy programs transform a company’s workforce into a powerful marketing channel, leveraging their voices to create authentic, high-impact content.



Why Employee Adcocacy?


Empowering Voices, Driving Growth

An employee advocacy program strengthens brand presence, builds trust, and humanizes corporate messaging. By encouraging and incentivizing employees to share authentic content, businesses can amplify their reach, enhance credibility, and drive revenue growth.


The Numbers Speak for Themselves

-65% of companies report increased brand recognition after implementing an employee advocacy program.

-64% of businesses credit employee advocacy with attracting new clients.


To Deliver Brand Messaging

-Authentically promoting key messages such as product innovations and sustainability initiatives to a broader audience.


To Improve the Sales Pipeline

-Staying present in the feeds of prospects and decision-makers.

-Coordinating sales-specific content at key times.


To Recruit the Best Talent

-Peer-to-peer recruitment attracts high-quality candidates who stay longer.

-Saving thousands in external recruitment fees.



The Tangible Benefits of Employee Advocacy




1. Bigger, More Engaging Reach

Content shared by employees receives 8x more engagement than content shared by company channels. Additionally, 76% of individuals trust content shared by people over brands, leading to a 25% increase in brand awareness for companies with active employee advocacy programs.


2. More Quality Leads

Leads generated through employee advocacy and referrals convert 7x better than other leads. In fact, 59% of B2B decision-makers trust a company’s thought leaders over its branded content when making purchasing decisions.


3. Reduced Marketing Budget

Employee advocacy programs can cut marketing costs by up to 30% by increasing organic reach. With the rising cost of LinkedIn sponsored ads, leveraging employee-generated content can result in significant savings.


4. Recruit (and Retain) Top Talent

Companies with strong employee advocacy programs are 58% more likely to attract top talent. Employee referrals are 4x more likely to be hired and stay 75% longer in a company. Additionally, businesses see a 37% higher retention rateamong employees engaged in advocacy programs.


5. A Rising Tide Lifts All Ships

Personal branding benefits both the company and its employees. It’s a mutually beneficial cycle where individuals enhance their industry reputation while amplifying the business’s reach and credibility.


Contact Us

Newer Post >

Your Best Influencers Already Work for You

By sebastianaguilarve • April 22, 2025
When people think of influencers, they often imagine creators with huge followings, picture-perfect content, and hashtag-heavy captions. But there’s a growing wave of companies realizing something powerful: your best influencers might already be on your payroll. Welcome to the era of employee advocacy. Why Employee Advocacy Matters More Than Ever? In a world where trust in traditional advertising is declining, people are turning to people. 76% of individuals say they trust content shared by "normal" people more than branded messaging. That’s why forward thinking companies are turning inwards, encouraging their own teams to share their voice and become credible advocates for the brand. What Is Employee Advocacy? Employee advocacy is when your employees voluntarily share company-related content on their personal social media accounts. This could be a LinkedIn post about a company milestone, an Instagram Story from the office, or a Tweet sharing an article written by a colleague. It works because it’s authentic. It humanizes your brand. And most importantly, it scales trust. The ROI of Employee Advocacy: Done right, employee advocacy can: -Increase brand reach and visibility exponentially -Improve recruitment by showing off your company culture -Boost employee engagement and morale -Build thought leadership across your organization -It’s a win-win: the company gains credibility and reach, and employees grow their own personal brands. But There’s a Catch... Most employees want to share about their company, but they don’t know where to start. They worry about saying the wrong thing. Or they just don’t have the time. That’s where Employfluence comes in. Making Advocacy Easy, Authentic, and Impactful. At Employfluence, we help companies unlock the power of employee-led storytelling. Our platform and workshops are designed to: -Provide 1:1 coaching so employees feel confident and camera-ready -Use AI to help teams create content that reflects both personal and company values -Offer easy-to-use templates and post ideas that take the guesswork out of content creation And yes, we measure everything from engagement to reach to how many job applicants discovered your company through an employee’s post. Ready to Activate Your Hidden Influencers? Your people are your brand. Let’s help them tell that story. Interested in a free employee advocacy audit? Reach out today and see how we can turn your team into your greatest marketing asset.

How Employee Voices Build Trust in a Distrustful World

By sebastianaguilarve • April 6, 2025
Building Trsut in a Distrustful World  In an age where consumers can spot a sales pitch from a mile away, traditional advertising is losing its grip on people’s trust. According to the Edelman Trust Barometer, trust in institutions—governments, media, and even businesses—continues to decline. But amidst this growing skepticism, one voice consistently cuts through the noise: the voice of the employee.